Loom is changing the way remote design teams communicate

Loom’s plugin allows seamless video communication for remote teams. Frustrated with my remote team’s inability to schedule a meeting, I tested Loom to go over our sprint deliverables and it has changed the way we work for the better. Less meetings means more time doing and my team is stoked.

A dashboard view of the Loom platform showing a previously recorded video.
A dashboard view of the Loom platform showing a previously recorded video.
Loom’s dashboard.

What It’s Good At

Loom has improved its design tremendously in the last months. Loom is like Zoom without the meetings. You can record yourself analyzing a site or design and share the link to be viewed by your team. I typically drop my link recordings into my team’s Slack channel, which allows for…


Essentials of Enterprise Design Thinking

I recently completed IBM’s Design Thinking Module on Enterprise Design Thinking. I highly recommend the course for those looking to learn from new frameworks on how design thinking can be applied in your company.

What struck me the most was the concept of Playbacks. IBM suggests integrating Playbacks into your workflow. Here at City of Wind Design, we are testing these out during our agency meetings. 2nd meetings of the month will be an opportunity for teams to showcase ideas they are working on. Playbacks can be as informal as showing some sketches you’re working on to a formal presentation…


WAVE — website accessibility plugin

WAVE is a must have plug-in that runs a variety of accessibility checks based on current web accessibility guidelines.

A screenshot of the New York Times home page being analyzed by WAVE.
A screenshot of the New York Times home page being analyzed by WAVE.
WAVE in action.

What It’s Good At.

WAVE is phenomenal at catching every detail related to what makes a website accessible including: empty links, contrast errors, redundancies, missing alt texts, ARIA labels, structural elements and many more. What it excels at is that WAVES analysis tells you the what and the why of identified accessibility issues. What makes WAVE a game changer for designers is that it goes further and suggests a how.


Stop doing Apple command to take screenshots and start using this Google Chrome plugin instead: Webpage Screenshot. With 2 clicks, you’ll get a nice, neat and perfectly proportioned screenshot of websites for all of your UX research work.

I downloaded this plugin a few months ago to document an existing product I’m working on. The plugin allowed me to seamlessly map user flows to document the platform to compare to future iterations the work called for.

What It’s Good At

Webpage Screenshot is crazy quick. In 2 clicks I was able to capture my documentation of the Etsy homepage and download it to my…


Heurio is a neat little plug-in that runs a variety analysis on websites such as Jakob Nielsen’s 10 usability heuristics for user interface design to Dieter Rams’ 10 principles for good design. The following is a breakdown of how Heurio works while analyzing the NTS Radio Website.

A screenshoot of the plugin showing a heuristics systems on a music radio site.
A screenshoot of the plugin showing a heuristics systems on a music radio site.
Choose from several heuristic systems.

What It’s Good At

Heurio is really interesting. You can easily place comments on sites you’re analyzing and quickly tag issues with descriptions, severity rankings, and solutions.


A look at the on-boarding of market leaders

This wee I’ve been exploring the on-boarding flows of market leaders to see what’s working and what isn’t. I wanted to research a really complex platform. Something that was a beast for any one person to take on and learn in just a day. And that was Airtable.

To my surprise Airtable provided the works. A short video to capture the gist of the platform and hint at really cool features, animated tutorials accompanied by spotlighted focus areas, and guided directions for getting started.

Airtable isn’t meant to be learned in a…


A perfect approach to designing survey questions

A woman completing a survey on an interface.
A woman completing a survey on an interface.
Photo credit Celpax.

Planning backwards is a design approach I’ve honed my craft in after years of being an educator and planning yearlong curriculum. This backwards design approach continually shows up in designing experiences for end users and I’ve recently seen it highlighted in Erika Hall’s book, Just Enough Research.

Start with the answers. In creating an impactful survey start backwards with the answers that you want. From that list, flip those answers into questions and you will end up with a clear direction in achieving your survey goals. Here are two examples emulated from Hall’s book:

Answer: x% of users are ages…


Reflection on Kat Holme’s Mismatch

A book cover of Mismatch by Kat Holmes.
A book cover of Mismatch by Kat Holmes.

I just completed reading Mismatch: How Inclusion Shapes Design by Kat Holmes this weekend and it is filled with Post-it notes. Although a compact read, the message is a framework to revisit, practice, refine, and implement.

There are dozens of gems in the book as well. Each chapter closes with main takeaways for easy reference to a summary of learnings.

I love how a book can speak directly to the work you’re doing now and that is what’s happening with this reading. I’m researching an on-boarding flow for a digital product right now and chapter…


A helpful template to be apply effective UX Content Writing in your organization.

An image of a laptop and mouse sitting next to an ipad with sketches of UI screens filled with words.
An image of a laptop and mouse sitting next to an ipad with sketches of UI screens filled with words.
Photo credit: Alvaro Reyes.

This article provides a brief application of how designers can plan effective UX Content Writing to their design team or organization. It’s adapted from Tori Podmajersky’s book, Strategic Writing for UX, where a full description, exemplars, and a detailed application is covered. The book illustrates how understanding product principles can inform the tone and voice of all the content in the product or experience you are designing for.

Here is a link to a UX Content Writing template that can be used to apply the sections below.

Product Principles

Product principles define what the experience is trying to be from…


A proven guide for facilitating internal meetings

A photo of a man and woman laughing during a meeting in an office.
A photo of a man and woman laughing during a meeting in an office.
Photo Credit: You X Ventures.

The school I worked for in my first job as an educator held phenomenal meetings every Wednesday morning. Phenomenal isn’t really a word you think of when you hear the word meetings, but these meetings were just that because they were designed that way.

Our meetings were focused, productive, democratic, and meta in their system of refinement and reflection. We got things done through transparent accountability and we’re one of the few schools in the district who could say that we achieved our school-wide goals.

In the subsequent organizations I’ve worked for, I’ve introduced this style of meetings and things…

David Pinedo

Seeker, UX Designer, & Startup Founder. Design work at: https://www.davidpinedo.com Founder at: https://cityofwinddesign.com

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